PROJECT NAME: NOT A HOTEL Size: 2,350 sq m Location: Setouchi, Japan Architect: BIG BIG TEAM: Partners-in-Charge: Bjarke Ingels, Leon Rost Design Lead: Ryohei Koike Project Manager: Yu Inamoto Project Architect: Mamoru Hoshi, Casey Tucker Project Team: Andrea Hektor, Christina Papadopoulou, Cullen Yoshihiko Fu, Don Chen, Jan Leenknegt, Jasmine Nicholson, Jeremy Felson, Joanna Lesna, Konstantinos Koutsoupakis, Margaret Tyrpa, Matthew Lau, Naysan John Foroudi, Oskar Alfred Maly, Paul Heberle, Pavel Tomek, Sang Ha Jung, Steven Op, Suyue Huo, Théo Hamy Collaborators: Maeda Corporation, ARUP Japan, 1moku, NOSIGHT, BOCS, Mir, LIT design
העיצוב של משרד האדריכלים BIG עבור מלונאי היוקרה ''NOT A HOTEL'' אתר הנופש החדש ביותר באי סאג'י ביפן - מתבסס על הדיאלוג רב השנים בין ערכי עיצוב סקנדינביים ויפניים. המלון נשזר באופן טבעי ברחבי הרי האי, תוך שילוב חומרים טבעיים ומקומיים תוך קידום חיבור לטבע. קבוצת האירוח היפנית NOT A HOTEL החלה את השותפות שלה עם BIG בשנת 2022 כדי להרחיב את ששת הצעות האירוח הקיימות של החברה ברחבי יפן. הפרוייקט החדש ממוקם באתר בשטח של 30,000 מ''ר באי המרוחק סגישימה באזור סטוצ'י ביפן, השותפות מביאה שלוש וילות לכף הדרום מערבית של האי עם נוף פנורמי של הים הפנימי של סטו.
 Photo Credit: BIG
 NAH NOT A HOTEL Render By LIT design
 NAH NOT A HOTEL Render By MIR
“In the last few decades, Japan has been attracting attention as a place to experience stunning natural landscapes as well as high-end design, innovative architecture, and cutting-edge art. The Seto Inland Sea area, where NOT A HOTEL SETOUCHI will be built, brings together all of these aspects of Japanese tourism into a single site. In partnering with BIG, we are creating one of Japan’s most luxurious villas on Sagi Island, which will be a gateway for more people to experience the charm of the Setouchi region.” - Shinji Hamauzu, CEO and Founder, NOT A HOTEL The relationship between Scandinavian and Japanese design began in the 19th century, when Japan opened their borders to international travellers. Soon after, Scandinavian designers began visiting the country and quickly became fascinated by the Japanese style for its simplicity, use of natural materials and connection to nature – the same principles that guide the design ethos for NOT A HOTEL Setouchi.
 NAH NOT A HOTEL Render By MIR
 NAH NOT A HOTEL Render By MIR
 NAH NOT A HOTEL Render By MIR
The masterplan for NOT A HOTEL Setouchi prioritises restoration of the undulating terrain, where grass will be harvested before construction begins, while olive trees, lemon trees and other native vegetation will be reintroduced to further enhance the site’s natural beauty. The three villas – named ‘360,’ ‘270’ and ‘180’ depending on location and corresponding views – intentionally blend into the landscape's natural contours, aligning with existing roads and infrastructure. Spread across varying elevations, the resort appears like a ribbon winding through the site. Each villa has distinct design characteristics that fit into their specific location onsite. The ring-shaped ‘360’ is perched at the highest altitude, offering literal 360-degree views of Setouchi’s land and seascape with a central courtyard for privacy. ‘270’ captures a 270-degree panorama of the surrounding archipelago, featuring bathing spaces arranged like floating islands around the pool alongside a sauna and open firepit. At the peninsula’s tip, ‘180’ is the closest to the sea, whose curvature follows the coastal landscape. The home includes an inner courtyard with gentle slopes, mossy pathways and trees that change colour with the seasons.
 NAH NOT A HOTEL Render By MIR
 NAH NOT A HOTEL Render By MIR
 NAH NOT A HOTEL Render By MIR
The three- and four-bedroom villas reference the design of traditional Japanese single-story houses, incorporating materials local to Japan. The essential elements of the homes - the façade, roof, walls and floor - all preserve traditional Japanese architectural elements while being reimagined for modern-day use. Glass façades that connect the interior and exterior are a modern interpretation of shoji screens, while the pattern of the Genshoseki natural slate floors is inspired by the layout of traditional Japanese tatami mats. The load bearing curved clay walls are achieved using the traditional rammed earth technique, incorporating soil directly from the site.
Each villa opens into a large, unified space, with areas of functionality such as bathrooms and storage rooms consolidated into separate volumes, or pods. Skylights are placed atop these more private pods to provide views from any point within the buildings - balancing openness with solitude. The villas all feature traditional Japanese baths, calming colour palettes, outdoor firepits and heated infinity pools that blur the boundaries between the properties and the surrounding nature. The roofs at NOT A HOTEL Setouchi are covered on all sides with solar tiles, representing a technological and modern interpretation of a traditional Japanese roof. Rainwater collected by the elevated roofs is used to irrigate the landscaping, while the operable façades and overhangs promote passive cooling in spring and summer.
  NAH NOT A HOTEL Render By MIR
 NAH NOT A HOTEL Render By MIR
 NAH NOT A HOTEL Render By MIR
 NAH NOT A HOTEL Render By MIR
 NAH NOT A HOTEL Render By LIT design
 NAH NOT A HOTEL Render By MIR
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