עיצוב חזית מגדל פלורס בהולנד I פרוייקט חו''ל || פרויקטים

Project Name: Flores Tower Façade
Location: Almere,Netherlands
Year: 2020
Client: Gemeente Almere
Size and Programme: Façade Design
Architect: MVRDV
Director: Gideon Maasland
Images: © MVRDV x Arttenders x Alex Verhaest, © 3D Capacity
Building Architect: Klunder Architecten
Founding Partner in charge: Winy Maas
Design Team: Sanne van der Burgh, Leo Stuckardt
Boudewijn Thomas, Yayun Liu, Cas Esbach
Landscape Architect: ZUS

MVRDV עיצבה פנורמה צבעונית של צמחים ועצים לחזית מגדל פלורס, בעבודה בשיתוף פעולה עם ארטנדרס והאמן הפלמי אלכס ורהסט. מקור ההשראה היה מיקום הבניין, ארבורטום שתכנן MVRDV לקראת פלוריאדה אקספו 2022; באמצעות טכניקת תסריט דיגיטלית, ספריית צמחים ועץ אלפביתית זו תורגמה לקומפוזיציה אמנותית שתודפס על גבי לוחות חזית הזכוכית של המגדל. יצירות האמנות עברו עיבוד של 1,800 תמונות ממאגרי מידע וספריות אוניברסיטאיות לקומפוזיציה שכבתית.


Flores Tower Façade,Architect MRDV, Image Credit: 3D capacity

Floriade Expo will get a panoramic façade artwork more than 40 metres tall – a creation by MVRDV, Arttenders, and Alex Verhaest MVRDV has designed a colourful panorama of plants and trees for the façade of the Flores Tower, working in collaboration with Arttenders and Flemish artist Alex Verhaest. The source of inspiration was the building’s location, the arboretum that MVRDV designed for Floriade Expo 2022; using a digital scripting technique, this alphabetical plant and tree library was translated into an artistic composition to be printed onto the glass façade panels of the tower. For the artwork, 1,800 images from databases and university libraries were processed into a layered composition.


Flores Tower Façade,Architect MRDV, Image Credit: 3D capacity

The 43.5-metre-tall Flores Tower – a design by Klunder Architecten on behalf of Dura Vermeer and Amvest – is located at the heart of the Floriade site. It will soon display the complete collection of trees, plants, and flowers from the World Horticultural Exposition to be held in Almere between April and October 2022. The artwork vertically summarises the arboretum's planting catalogue: The smaller the plant’s image, the further away it is. The legend is incorporated into the plinth of the tower, with the text size and line thickness also indicating how far each plant or tree species is from the tower. In this way, the legend works as a map and reference work at the same time.
“In a competition between artists for the representation of the arboretum, Alex Verhaest came up with the idea of the summary panorama. We then systematically linked that to the arboretum”, says Winy Maas, co-founder of MVRDV and also a member of the Floriade quality team. “Like librarians in the mould of a contemporary Alexander von Humboldt, we have converted 1,800 species into images, a truly painstaking job. Alex's artistic signature then yields this picturesque total work of art.” The work has been christened Sympoiesis, a reference to a pioneering work by American sociologist Donna Haraway in which she advocates a symbiosis between man and nature.


Flores Tower Façade,Architect MRDV, Image Credit: 3D capacity

The Flores Tower will be used as a hub during the Floriade Expo, with catering establishments, shops,and a first aid point on the ground floor, and a restaurant and viewing point on the top floor. After that, it will be given a second life as an apartment building with 80 rental homes, with the eyecatching panoramic work preserved. After October 2022, the surrounding site will be further developed into a green and sustainable residential area known as Hortus, following the vision for a new municipal area created by Dura Vermeer and Amvest


Flores Tower Façade, Image Credit: MVRDV , Arttenders , Alex Verhaest

Flores Tower Façade, Image Credit: MVRDV , Arttenders , Alex Verhaest

Flores Tower Façade,Architect MRDV, Image Credit: 3D capacity

Floriade Expo 2022
Floriade Expo 2022 will be held from April 14 to October 9, 2022 in Almere and has the theme Growing Green Cities. In 2012, MVRDV won the competition to design the master plan for the 60-hectare site, with a plan that focuses on a systematic arboretum of all the plants that grow in theNetherlands.
The peninsula on the Weerwater where Floriade will be held has been subdivided into a grid of intersecting paths, creating plots with plants and trees in alphabetical order. Each lot has its own program placed within this barcode of plants, from pavilions to houses and from offices to botanical gardens. The individual buildings and lots are designed by a variety of different architects,
with MVRDV represented in the masterplan’s quality team.
An interactive website has been developed for the artwork: www.sympoiesis.nl. In the future,augmented reality will offer additional possibilities for interaction with the visitor.

Flores Tower Façade, Image Credit: MRDV

Flores Tower Façade, Floraide masterplan render. Image Credit: MRDV

Flores Tower Façade, Floraide masterplan render. Image Credit: MRDV

Flores Tower Façade, Floraide masterplan render. Image Credit: MRDV