חנות הדגל POPMART בסין
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Project Name: POPMART Global Flagship Store
Project Location: No.288 Nanjing East Road, Hongyi International Square, Shanghai, China
Design Company: X+Living
Chief Designer: Li Xiang
Production Director: Zheng Minping
Project Ditector: Chen Xue, Ren Yujin
Designer: Tang Xing, Zheng Shuwen, Huang Ruxue, Huang Haifeng, Wang Liyao, Xiang Shengming
Project Area: 600sqm
Completion Time: Sept. 2022
Photographer: SFAP
POPMART, כחברת תרבות פופ ובידור מובילה בסין, התחייבה להחדיר מנוע יצירתי חדש לתעשיית צעצועי הפופ של סין. כאשר אמנות, עיצוב, ציור ופיסול מתמזגים לצעצוע פופ עדין, זה עונה על הדמיון של דור ה-Z ליופי וטרנדיות. בהזמנת המותג, X+Living משרד האדריכלות שילבה ידיים עם POPMART ליצירת חנות דגל עולמית. המעצב פירק את מוצרי התרבות והפופ של המותג ושילב את האלמנטים החדשים העדכניים ביותר של המדיה הדיגיטלית כדי ליצור חנות דגל של מותג מלא בחוש עתידני וטכנולוגי.
The project is located at the busy crossroad of Nanjing East Road, The designer took advantage of the unique opportunity for display and created a giant storefront of four floors high. Brand logo and product elements are exacted to design a simple yet fantastic and impactful decorative façade, which radiates the brand's unique identity to the whole block, and creates a landmark pop toy culture experience center.
POP MART global flagship store in Shanghai. Photo Credit: X+Living
POP MART global flagship store in Shanghai. Photo Credit: X+Living
POP MART global flagship store in Shanghai. Photo Credit: X+Living
A gradient pearly white facade appears on the street scene. The designer uses color and planet as design inspirations of the space. The futuristic facade is like the boundary between two different time and space, dividing the external real world from the internal fantasy world. The giant eye-catching pop toy IP above the façade conveys a sense of mystery under the gradient lighting, forming a splendid street scene, like a standing milestone in the new world.
Stepping into the first-floor retail area, the ceiling, floor and walls are suffused with colours, which dissolve at the end of the line of sight, blossoming into another kind of bright and magnificent scenery, as if different spaces growing naturally and nesting together.
Color Force Field
Using colors to promote individuality, the designer echoes the brand tone of advocating youthfulness by using the pop toy products with distinctive attitudes. Colored acrylic materials are used both on the regular square display cabinets and the special-shaped display racks. The designer＇s extreme dedication from the use of color to the customization process of the shapes successfully achieved a delicate and transparent glass-like texture, showing the brand's sense of fashion trend and breaking the limited field of view between display partitions.
POP MART global flagship store in Shanghai. Photo Credit: X+Living
POP MART global flagship store in Shanghai. Photo Credit: X+Living
POP MART global flagship store in Shanghai. Photo Credit: X+Living
The designer utilizes color, material, light and shadow to create an ambient field of mingled colors, making it as if free from gravity and floating in a dreamy illusion. Inspired by one of POP MARTs most signature series Space Molly, the designer has turned the staircase to the second floor into a functional area that combines the triple attributes of transportation, aesthetics and exhibition, depicting a futuristic and pioneering space journey. The exploration of space is also like the opening up of a new world, an exciting journey with a reverence for novelty and the unknow.
Arrival in the New World
The silver color invades the view forcefully and irresistibly, and the complicated mechanical components constitute the skin texture of space. The designer gives a new identity to the brand＇s iconic IP character Molly, who takes the form of a space traveler and arrives at a secret planet in the universe that no one has ever visited. The futuristic technological mechanical rods, developing as in the ecological arrangement like plant growing, presenting a hypothetical new world of the future, deepening the dramatic tension of the spatial narrative.
POP MART global flagship store in Shanghai. Photo Credit: X+Living
POP MART global flagship store in Shanghai. Photo Credit: X+Living
POP MART global flagship store in Shanghai. Photo Credit: X+Living
POP MART global flagship store in Shanghai. Photo Credit: X+Living
The designer, with precise composition design and the craftsman spirit in details design, creates a naturally growing planet like scenery. The overall space construction is built up with sophisticated techniques. Components as small as 1 cm and as large as 3 meters are tightly assembled together under precise calculations.
The space is scattered with a number of large spheres embedded with electronic screens, which present information about trendy toys and act as the control heart of this silver mechanical star, directing the conveyor belt on the ceiling to deliver products in an orderly manner.
In order to achieve the exquisite details of complex components, part of the structure is also made using 3D printing technology. Facing the ultimate challenge of the unprecedented large-scale application of 3D printing technology in project construction, designers must not only strictly control the texture and refinement of the components, but also overcome the challenge in the assembly of 3D printing components and other materials and equipments such as wood, LED screen, light troughs, and acrylic.
In order to turn the POPMART planet from imagination to reality, the challenges are broken through one after another. The integration of cutting-edge technology alludes to the concept of the new world, and the bold and innovative use of the design field also coincides with the brand's ambition to open up a new world of pop toys and entertainment for young generations.
POP MART global flagship store in Shanghai. Photo Credit: X+Living
POP MART global flagship store in Shanghai. Photo Credit: X+Living
POP MART global flagship store in Shanghai. Photo Credit: X+Living
In order to achieve the exquisite details of complex components, part of the structure is also made using 3D printing technology. Facing the ultimate challenge of the unprecedented large-scale application of 3D printing technology in project construction, designers must not only strictly control the texture and refinement of the components, but also overcome the challenge in the assembly of 3D printing components and other materials and equipments such as wood, LED screen, light troughs, and acrylic.
In order to turn the POPMART planet from imagination to reality, the challenges are broken through one after another. The integration of cutting-edge technology alludes to the concept of the new world, and the bold and innovative use of the design field also coincides with the brand's ambition to open up a new world of pop toys and entertainment for young generations.
POP MART global flagship store in Shanghai. Photo Credit: X+Living
POP MART global flagship store in Shanghai. Photo Credit: X+Living
POP MART global flagship store in Shanghai. Photo Credit: X+Living
POP MART global flagship store in Shanghai. Photo Credit: X+Living
Multi-media expressions are skillfully implanted in the space by the designer, and the changing lighting adds to the richness of the space. The bold application and integration of materials, textures, lighting and colors and the involvement of 3D printing technology and dynamic display system have not only broken through the conventional display methods, but also achieved a dimension-breaking construction of retail space design in the digital age. The creation of a ''secret planet'' maps out future digital poetry, interprets the evolution of space in the information age. The differentiation of the upper and downstairs space creates a contrasting and complementary effect, to illustrate the brand proposition ''to light up passion and bring joy''.
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