innovational cinema experience designed by X+Living
|| English
In this post pandemic era, operation of cinemas and future development of film industry has become a hot topic in current society. After a long period of business close-down and limiting audience capacity due to the pandemic, a problem gradually appeared in front of the public – cinema owners should have done a deeper analysis on how to develop their cinema’s commercial value and expand its features in order to adapt to the rapidly changing society.
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
Last year, we created another FAB Cinema in Xi’an and brought the scenes behind the big screen into the public space. This time in Taiyuan IF Center, FAB Cinema collaborated with Zhongshuge to create an innovational cinema experience, and we are invited to design this cross-brand project.
Designing a cross-brand space is not simply about mixing features of two brands together. The designer integrated cultural aspects of both brands together organically, using humane sentiments of the bookstore to elevate brand value of the entertainment space, at the same time maximizing both spaces’ social features to bring customers a different experience.
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
On the fifth floor is the ticket office of the cinema, but also the reading hall for Zhongshuge. Concise outline of the bookshelf wall creates a ceremonial reception space, which also weakens the commercial atmosphere of the space. Wooden material with <SCRIPT$3>
In the lecture hall, bookshelves adopt a step-down design and creates an abstract mountain shape, it helps achieve functions such as seats, stairs and displays naturally. The space is not only able to host book related events, but also is the perfect place for hosting various activities regarding movies culture.
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
In the lecture hall, bookshelves adopt a step-down design and creates an abstract mountain shape, it helps achieve functions such as seats, stairs and displays naturally. The space is not only able to host book related events, but also is the perfect place for hosting various activities regarding movies culture.
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
After the movie, audiences can grab a cup of hot drink in the café of Zhongshuge and have a chat about the movie they were enjoying. This is an exclusive after party for movie fans. Inspired by the mountain surrounded local landscape, the designer used white triangular geometric shapes to create mountains and formed a cave filled with knowledge.
In the Children’s Area, designer used movie related elements such as projector, video recorder and film to create a fun little world, playfully highlights the theme of the place.
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
In the corridor leading to the cinema from the bookstore, designer rearranged the arches in the 10 meters high space and formed a perspective with strong visual impact. The up and down stream traffic flow design cleverly separates the movie viewers from the book readers, preventing them from interfering with each other.
Wood materials used in the project are all Level A fireproof, which not only highlight the aesthetics, but also guarantee safety. The space’s fine texture combining with the overall warm tone creates a cultural accumulating atmosphere. The design creates a positive flow for customers in different commercial spaces, it activates a new business model for cinemas, at the same time provides an upgrade of the “retail + entertainment” model for the renaissance of physical bookstores.
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
Wood materials used in the project are all Level A fireproof, which not only highlight the aesthetics, but also guarantee safety. The space’s fine texture combining with the overall warm tone creates a cultural accumulating atmosphere. The design creates a positive flow for customers in different commercial spaces, it activates a new business model for cinemas, at the same time provides an upgrade of the “retail + entertainment” model for the renaissance of physical bookstores.
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
Photo: Shao Feng – Sun Mao Architecture Photography, Design company: X+Living
Project Info:
Project name: Taiyuan FAB Cinem
Project location: Taiyuan, China
Project area: 4600㎡
Completion time: 2021.02
Design company: X+Living
Chief designer: Li Xiang
Project director: Ren Lijiao, Wu Feng
Designer: Qian Huilan, Zhao Dandan, Chen Lufang, Li Jiaxin, Yang Qiaoliu, Fan Haifeng,
Jiang Xueping, Peng Xiang, Che Rui
Photo: Shao Feng – Sun Mao Architecture Photography
Project location: Taiyuan, China
Project area: 4600㎡
Completion time: 2021.02
Design company: X+Living
Chief designer: Li Xiang
Project director: Ren Lijiao, Wu Feng
Designer: Qian Huilan, Zhao Dandan, Chen Lufang, Li Jiaxin, Yang Qiaoliu, Fan Haifeng,
Jiang Xueping, Peng Xiang, Che Rui
Photo: Shao Feng – Sun Mao Architecture Photography
למרות הכל: ענף האדריכלות והעיצוב בתנועה
רענון אביבי לבית: מבצעים והשקות לפסח
מול הכנרת: בית שמרגיש כמו חופשה - אדריכלות ועיצוב: סטודיו 'רות ולבנה' 
צבע כאמירה של שמחה: השפה האופטימית של סטודיו טולה
נשים שיודעות לבנות, לעצב ולהוביל 
קולקציות 2026 אביב
דווקא עכשיו: צאו החוצה מאת שי דוד, מעצב נוף, כרכום 
הגוונים החדשים באקריל - בלורן
מלון בוטיק פרטי: דירה בראשון לציון שעוצבה כפרק חיים חדש - מעצבת פנים שני חיוט
לא רק עיצוב - יצירה מחדש של בית - מעצבת פנים גלית ששון 
הצד השמח של העיצוב: הבחירות שעושות חג בבית
אהבה על שרטוטים: כשהשיפוץ הופך למבחן הזוגיות
הוא רצה מודרני. היא חלמה כפרי. והמעצבות? מצאו דרך שלישית 
עולם המטבחים: כל מה שרצית לדעת
ט״ו בשבט בבית – אדריכלות ועיצוב כדרך חיים המחוברת לטבע|
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