the most important wine producers have tried in recent years to introduce their brands to a wider public, not only through advertising their products directly but also through unique architecture designed by internationally known architects.
this is the case of the dominus winnery in the napa valley, california designed by herzog & de meuron, bodegas ysios, the work of santiago calatrava, frank gehry’s bodegas marques de riscal or wineries as cvne, which have been betting on the architecture since 1879, whose foundational ship was designed by gustave eiffel, these last three examples in la rioja, spain.
these projects which have had a great deal of impact in the media, often go beyond the traditional use of the winery and offers the visitor new places to stay and enjoy recreational facilities.
as tourist icons they become the emblem of the winery which then uses its new architectural image to spread the good name of its wines.
from this perspective, the landscape, architecture & wine competition is an attempt to get the contestants to reflect on these projects and to seek possible alternatives that promote a particular winery and improve the image of its brand.
competition website: http://www.arquideas.es/en/home.html