participants are asked to re-design the renault 4.
the briefing is broken up in 2 main parts:
1- the look and its style:
the RENAULT 4 has been the third bestselling model in automobile history and
has become an international pop style icon. your new design project should
respect the identity of the historical R4 model, which was based on an extremely
functional and minimalistic philosophy.
the RENAULT 4, first presented in 1961, was an industrial mass-production model.
its innovative, low-cost but effective solutions embraced the entire population.
not only in france, or europe, but worldwide, as it transcended social boundaries.
before ceasing production in 1994, the R4 reached a total distribution of 8,135,424 cars
in more than 100 countries. like denim jeans which are worn the world over by all classes,
its creator and former president of renault, pierre dreyfus launched the renault 4
as 'the blue jeans car'.